Celebrities including Jodie Kidd, Jemma Kidd, Sadie Frost, Rosemary Ferguson and Malaika Firth co-star in Breast Cancer Now's 2019 Fashion Targets Breast Cancer campaign.

The campaign encourages people to 'dress in solidarity' and find their 'Bosom Buddy', and Kidd posted on social media 'Fashion Targets Breast Cancer is a force for good, bringing together the fashion industry to unite against breast cancer. Jemma Kidd and I have supported the campaign for a number of years, and we are really proud to be taking part in the #BosomBuddies photoshoot together'.